When you're new to the mortgage business, the biggest challenge is simple: people don't know who you are yet. The first objective is to build visibility, create opportunities and give prospective clients a reason to recognize and trust you.
A new mortgage broker starts with a disadvantage that every established broker once had: very few people know who you are, what you do or why they should call you.
That means your first job isn't simply to “get leads.” Your first job is to start creating visibility and opportunities at the same time.
Build a professional presence. Start publishing useful content. Talk to people. Develop relationships. Reach out directly. Use advertising where it makes sense. Give prospective clients multiple ways to discover you.
Every conversation, piece of content, website visit, social post and introduction gives another person the opportunity to become familiar with your name.
Over time, that visibility starts becoming recognition — and recognition makes the next conversation easier.
You don't have to wait until you've built a large referral network. You can deliberately start creating the conditions that produce new client opportunities.
Establish a professional website and social presence so people can find you and understand what you do.
Use relationships, networking, direct outreach, content and advertising to create reasons for people to speak with you.
Keep showing up consistently so your name becomes familiar before someone actually needs mortgage advice.
New brokers often look for one source that will suddenly create a steady stream of clients. A stronger approach is to build several channels that support one another.
Give people a professional place to learn who you are, what you do and how you can help.
Stay visible and give your network repeated exposure to your name and expertise.
Answer real mortgage questions and demonstrate how you think before a prospect ever contacts you.
Create conversations instead of waiting for friends, family and referral partners to remember you.
Reach beyond your existing network and put your message in front of people you don't already know.
Friends, family, Realtors and professional relationships can absolutely help a new broker get started. But relying entirely on those people means relying on someone else to create your next opportunity.
Your own website, social presence, content and advertising give you ways to create visibility beyond the people who already know you.
Referrals can become an important part of your business as your reputation grows. They don't need to be the only way your business grows.
Don't just wait for business.
Build ways to create it.
The earlier you start building your own presence, audience and marketing infrastructure, the earlier those assets can begin working for you.
You don't need to do everything at once. But you do need to start building the right things.
Pure Mortgage Growth helps mortgage brokers build the marketing infrastructure that makes them easier to find, recognize and trust.
Depending on what you already have, that can include your website, landing pages, social content, video and paid advertising.
The objective isn't to make a new broker dependent on PMG. It's to help build assets and a presence that belong to the broker.
Your website. Your content. Your social presence. Your advertising accounts. Your leads. Your database.
You don't have to wait years for people to know who you are. Build the website, content, social presence and marketing system that gives more people the opportunity to discover you.