Real questions. Practical answers. For mortgage brokers.
A video series about what actually works when it comes to marketing and growing a mortgage business. Advertising, websites, social media, video, Google, AI search and the practical challenges brokers face every day.
With Rick Bettencourt | Pure Mortgage Growth
Getting more clients involves more than generating additional leads. Rick discusses the importance of advertising, follow-up and building an online presence that helps prospective clients find, recognize and trust you.
Advertising can put you in front of prospective clients, but receiving an inquiry is only the beginning of the process.
Responding quickly and having a meaningful conversation are essential parts of turning opportunities into clients.
Your website, videos, social media and search visibility help prospective clients become familiar with you before they make contact.
There's no shortage of advice about marketing a mortgage business. Run more ads. Post more often. Build a website. Start using AI.
But what actually makes a difference?
That's what The Mortgage Growth Perspective is here to explore.
Hosted by Rick Bettencourt, a mortgage broker and the person behind Pure Mortgage Growth, the series looks at the real questions mortgage brokers and agents are asking.
We'll discuss what works, what doesn't, and why. The objective is to share practical information and help brokers think differently about building a sustainable business.
More conversations will appear here as new videos are released.
Explore our Broker Growth Q&A library for more practical information on advertising, social media, websites, video and AI.